Exhibition stand design and build

Fakuma Create a Booth for Better B2B Marketing Results

Fakuma with more than 1900 exhibitors will present their international offerings on the world’s leading technical event for industrial plastics processing. Fakuma will take place in Friedrichshafen Exhibition Centre from 12 to 16 October 2021.

Attention will be focused on the latest technologies which promise highly advantageous benefits, as well as processes and tools for efficient plastics processing by means of moulding, extrusion, thermoforming and 3D printing.


Exhibition demonstrations and in B2Bselling, has proven the greatest increase in use among all B2B marketing tactics through the last years so that shows the potential in exhibition strategies.

The fact is, over 90% of world brands are already working with exhibitions the current their services and merchandise, also often to analyze and announce new products. Business to business associations and trades are mainly established through immediate face to face with clients and partnership building. With exhibitions, it is possible to have interaction with prospects and customers using an range of touch points. The face to face, usually real-time nature of such events offers a highly individual aspect to the relationship.


And, unlike traditional B2C marketing channels (ads, campaigns, etc.), exhibitions indulge more people in your organization to get involved and build relationships with customers and prospects, thereby multiplying straight contact effect. n order to create a planned decision concerning exhibition participation a company must analyze its marketing mix in terms of its products, pricing, communications and sales methods.


Marketing is regarded as the planning, coordination and supervising of all of a company functions that are focused on existing and prospective markets. The intent of these activities is to consistently please customers? Needs on the one hand and the company’s aims on the other.
In order to achieve these aims a company must employ a range of marketing instruments. These are the instruments a company uses to control its influence on the sales market.

A strong brand is really important to both the B2B and the B2C markets, for several factors. With B2C, an excellent brand can encourage the consumer to buy, remain loyal and potentially pay a higher price. In B2B markets, brand will only help you be considered, not necessarily selected.
B2B shows have certain distinguishing characteristics that set them besides consumer or combined shows.

The exhibitor is usually a producer or provider of products or services specific or complementary to individuals and industries. The typical buyer is an industrial consumer, or distributor, within the industry hosting the exposition. Presence is restricted to these buyers and is often by invitation only.



The procurement of goods and services has become a landscape of serious contradictions. On the one hand, placing routine orders is getting easier all the time, specially

online, which is gaining in importance even in B2B. On the other, several products are growing ever more complex and therefore harder for buyers to evaluate, be it in terms of quality, cost effectiveness or sustainability. Hence there is a need for procurement methods that can be relied on to function well.


Personalized contact between customer and seller takes on a central role and where better to form such contacts than at an exhibition from where the product itself is also on the exhibition.


Exhibitors are looking for trade shows at which they can find the right visitors, i.e. potential buyers for today or future purchases.
A trade fair is the perfect opportunity to enter direct contact with the appropriate target groups. It can be more effective than the company field and service.


Therefore, the organization should know whom they want to address at the fair. The design of the trade fair participation has to be created according to the target groups. These could be outlined based on the following aspects: Regional origin, branch and size of the client company, the location of client operations, regularity of client purchasing, and getting power.

Consumers make buying decisions based on status, safety, level of comfort and superior quality. Business purchasers make buying decisions based on increasing profitability, reducing costs and boosting productivity.

Last Updated on November 8, 2021 by Traxor-designs

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