More than one thousand exhibitors will display their technological innovations in this edition, in different equipment sectors
IPACK-IMA brings together companies of all sizes, industrial partners, start-ups but also public authorities, professional organizations, investors and students.
How to Stand Out in a Trade Show
Events take place all over the world to bring companies and customers together. Also for businesses partners offering products and services that complement their own product range.
Since there are often a good number of competitors in these exhibitions, the difficulty is to stand out in a sea of other companies and exhibitors. It is important that your exhibition stand design be impressive enough to attract the attention you want for your brand products and services.
How you can catch the interest of your customers and, more significantly, make a good impression on them?
Exhibitions are active places, full of activity. Whilst this will make for an absorbing day out, attendees might find themselves stressed. Try and make your booth as relaxing as you possibly can. Create some space around your stand, and make sure it does not look too cluttered. Perhaps provide a coffee and a comfortable seating to entice people with a quick respite from the busy atmosphere.
Talking to your clients to in the exhibit will allow you to think of the best way to convey your sales message and present your products, services, and brand. Find out what your target consumers needs and wants are and direct your messages to them.
Ensure that your exhibition stand contractor understand their needs or wants.
This will help you put your brand or product on their radar. It can also help to be abreast on how your target market reacts to the latest trends. This will help you in designing your exhibition stand design and build and in choosing your process.
Use attention-grabbing visuals – The classic adage, a picture provides a thousand words, says everything. Make your target market attention by appealing them with interesting pictures. Ensure that your chosen image or set of images conveys the message of your organization, without need for lengthy text. Create your text thought-provoking.
Use of the space. If there are a big wall, create a big poster! Humorous is the word. Maintain it short and lovely, and close to the dot.
Do not try to hit people with an excessive amount of detail at once. People are not going to stand and read a lot of text.
Your visitors are not likely to spend minutes reading walls. of text through your product tarp in front of your exhibit stand.
Get the most of your space – Confirm the size of your stand area with the organizers. Get all the dimensions such as the height of your stand area. You can take advantage of a high ceiling space by building a high arch for your logo or brand name for instance, or putting a tall tower with a rotating sign. This will create a great visual effect which set your stand apart.
Exhibition Stand Design Tendencies to Keep in Mind.
There are factors that you must think about first before you finalize your designs for your exhibition stands. You need to seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience.
Other than the the graphics and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
A variety of trends are becoming popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials. Here?s a quick rundown on what options you can consider in your own stand:
This is probably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to audiences. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.
LED technology has also made it possible to use lights of a specific color and even have changing colors incorporated in your design.
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.
The materials that are used in making stands have likewise seen many changes. The popular materials are often dictated by what is the newest inventions in the industry.
Aside from the conventional metal and wood materials, other materials like plastic, acrylic boards and pvc have been made available in recent years, adding to custom exhibition stands a special and modern patch. Plastic is extremely durable, flexible, and can be molded into specific shapes. Along with LED lights, these two materials give booths an advanced and sophisticated appearance.
By far the most important marketing issues is to create the message structure of a good exhibition booth. Messages needs to be sent to the target audience from various positions and different distances. Is the booth or logo visible when exhibitors enter in the hall?
Exactly what is the message in long distance, what is the message in medium or short distance? Often exhibition booths are not optimized in the message structure, the lost of leads is often tremendous. The results can be disappointing by approaching exhibition booth preparation the wrong way or can be an enjoyable contest with fruitful results when considering professional marketing approach.
Last Updated on June 30, 2021 by Traxor-designs