Improve your exhibition investment – improve B2B marketing
Exhibition presentations and in B2B marketing have shown the biggest increase in use among all B2B marketing tactics over the last years so that shows the possibilities in exhibition strategies.
B2B exhibitions seem to be dull affairs where everybody is out to sell but no one really is thinking about buying, but that does not mean there are no chances to make a fantastic impression and you can achieve the desired results. These quick tips will help you make your exhibition stand a conversation magnet and bring in those inquiries.
B2B connections and deals are mainly established through immediate face to face with customers and relationship building. With exhibitions, you can have interaction with prospects and consumers using an array of touch areas. The face to face, typically synchronous real-time nature of these tools lend a highly personal dimension to the relationship.
And, unlike traditional B2C marketing channels (ads, campaigns, etc.), exhibitions indulge more people in your organization to take part and build relationships with customers and prospects, thereby multiplying the direct contact effect.
The supreme objective of B2C marketing is to convert potential customers into buyers B2C marketing is concerned with impression visibility and communication, the reactions, are shorter and need to capture the customer interest immediately.
A robust brand name is important to both the B2B and the B2C markets, for various reasons. With B2C, an excellent brand can encourage the consumer to buy, remain reliable and potentially pay a higher price. In B2B markets, the brand will only help you be considered, not necessarily selected.
Exhibitions b2b shows have particular differentiating characteristics that set them aside from consumer or combined shows. The exhibitor is typically a manufacturer or provider of products or services specific or complementary to participants and industries. The typical buyer is an industrial end-user, or distributor, within the industry hosting the exposition. Attendance is restricted to these buyers and is often by invitation only.
The procurement of products and services has become a landscape of notable contradictions. On the one hand, placing routine orders is getting easier all the time, in particular online, which is gaining in importance even in B2B. On the other, numerous products are growing ever more complex consequently harder for buyers to evaluate, be it in terms of quality, cost-efficiency or sustainability. Hence there is a need for procurement methods that can be relied on to be effective well.
Personal contact between buyer and vendor plays a central role and where better to form such contacts than at an exhibition from where the product itself is also at the exhibition.
Exhibitors are looking for trade shows at which they can find the right visitors, i.e. potential buyers for today or future purchases.
A trade fair is a great opportunity to enter direct contact with the relevant target groups. It can be more efficient than the company field and service.
Therefore, the organization should know who they want to address within the fair. The appearance of the trade fair participation has to be created according to the target groups. These could be defined based on the following attributes: Regional origin, branch, and size of the client company, the area of client operations, frequency of client purchasing, and purchasing power.
Customers make buying decisions dependant upon status, safety, comfort and ease, and good quality. Business customers make buying decisions according to increasing profitability, lowering costs and maximizing workflow.
Last Updated on February 10, 2020 by Traxor-designs