Steps to make your exhibition profitable - Exhibition stand design, trade show booth builders

There is so much buzz about promoting products and services at events, and that presents both a challenge and an opportunity for advertisers. In marketing, going with the flow is regarded as a good idea. However, there is an overwhelming competition for attention there. What you can do is a supplement and intensify your presence efforts through event marketing.

Engagement in a trade exhibition forms part of the above-mentioned marketing approach. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing businesses. To make sure your high noticeable exhibition stand design rises above the rest, you can implement the following recommendations.

Select Layout Wisely

Stand designs can be classified into five namely: peninsula, head, corner, walkthrough, and row. A peninsula stand is open in every area while a headstand features a backdrop on one side but is open in three sides. Corner and walk through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.

When choosing from the aforementioned layouts, you have to consider the location of and area surrounding your booth. For booths with spacious surrounds, a peninsula stand is regarded as the ideal option. A row stand provides privacy and exclusivity, which is handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or beside a structure. You may also make use of a double-decker stand if your organizers and also the venue allows. With this, you are able to mix and match different stand layouts.

Improve Your Booth

One of the most effective ways to outshine your competition is to keep your high visible exhibition stand design is well-lit. You do not would like your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of deciding on standard cold lighting, ask your stand provider to use worm lights or innovative Led lighting. Except for lighting systems, a way of brightening up your stand is featuring LED screens. These do not only lighten up your stand they can also be a means to feature your video ads, instructional videos, and customer testimonials.

In order to determine the function, and exhibitions stand design play compared to other communication tools and instruments a company must take two important factors into account: the level of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity levels are especially low.

Nevertheless, they increase with the use of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. audiovisual dissemination of information, culminating in a face-to-face encounter, where information is accepted by all the senses.

Maximize your space – Confirm the size of your exhibition stand area with the organizers. Get all the measurements such as the height of your stand area. You can capitalize on a high ceiling space by creating a high arch for your logo or brand name for instance, or putting a tall structure with a rotating sign. This will create a lighthouse effect that will lead your target to your standout booth.

Customize

For the new competitive age, using innovative design and originality to help customers present there products and services and make key business exhibition design marketing actions is a challenging task.

If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently present your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.

Attending multiple shows

Trade shows are held in different venues. If you wish to attend another trade exhibition in a different location, you have to prepare for the change in layout. With a capable and experienced exhibition stand service, you can manage your exhibition design presentations. The company will reconfigure your previous stand design to suit the space and rules set by another organizer.

Ask for quotations before you commit. This ensures that the service cost is within your budget.