The crucial element to any prosperous exhibition marketing method is planning. After all, there are a lot of details to treat, from the design of your stand to the exhibition companies you need and the goods or solutions you are really going to display. For this purpose, advance preparation is of vital significance.

Taking part in a trade show creates part of the over outlined marketing strategy. There is still competition in such an event, but at a minimum, you don’t have to manage with so many competing businesses. To make sure your high noticeable exhibition stand design comes up above the rest, you could implement the next suggestions.

Stand designs are usually classified into five kinds namely: peninsula, head, corner, walkthrough, and row. A peninsula stand is wide open in all areas while a head stand includes a backdrop on one side but is open in three sides. Corner and walk-through stands have two open sides and two wall sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a walkway. An in-line stand has simply one open side.

When selecting from the aforesaid layouts, it’s important to consider the position of and area surrounding your booth. For booths with roomy surrounds, a peninsula stand is the greatest option. A row stand provides privacy and exclusivity, which can be helpful if there are booths alongside and at the rear of yours. A corner stand functions well if your booth is on a corner or alongside a construction. You may also make use of a double-decker stand if your organizers and the venue allow. With this, you are able to mix and match various stand layouts.

In order to establish the role exhibitions play compared to other communication instruments an organization must take two important factors into account: the intensity of conversation and individual interactions. In an advertising and communications scenario intensity levels are especially low. On the other hand, they raise with the utilization of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for instance on the stand. Strenuous targeting of the senses starts out with the relaying of abstract information and increases with the use of a multimedia experience, e.g. audiovisual dissemination of information, concluding in a go through, where information is accepted by all of the senses.

One of the more effective ways to outshine your competition is to make sure that your high visible exhibition stand design is well-lit. You do not would like your exhibition stand to be treated as a shadow or backdrop of other stands, do you? Aside from lighting systems, another way of getting attention to your stand is displaying screens.

Is your company discernable at different distances? This can be a question it’s best to ask your stand company. Regardless of whether you implement blocks of letters, hanging banners, or displays, ensure everything is impressive. This way, your brand name, and tagline can be viewed by event-goers even from afar.

Customize

Global brand names and international acting organizations have their stands tailor-made to match their unique characteristics and colors. Do some resemble their products? shapes. If you can not pay for such cutting-edge customizations, you can center on having more simple structures using wallpaper graphics and renting monitors instead. These elements should prominently present your brand name, logo, taglines and other promotional messages. Having customized furniture that matches your brand colors can likewise help.

Your selection of a stand is determined by a lot of aspects that only you have a response to. Your choice of an exhibition stand design will affect your functionality at an exhibition and will be a beneficial expenditure to those who take exhibiting seriously. By choosing the right exhibition stand you will be able to concentrate on other objectives. Exhibitions design needs to be well prepared and exhibition stands aspects and must be treated as such, so establish your decisions carefully.

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on-site support, assist throughout exhibitions, exhibitors brand, and exhibition marketing targets.