The crucial element to any flourishing exhibition advertising method is working out. After all, there are a lot of details to treat, from the design of your stand to the exhibition companies you need and the merchandise or services you are really going to display. For this purpose, advance organizing is of vital significance.
Taking part in a trade show creates a portion of the over described marketing approach. There is still competition in such an occasion, but certainly, you don’t have to handle a lot of competing advertisers. To make sure your high visible exhibition stand design rises above the rest, you can implement the following suggestions.
Stand designs can be classified into five kinds namely: peninsula, head, corner, walk through and row. A peninsula stand is open up in all areas while a headstand features a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two wall sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When selecting from the aforesaid layouts, you have to consider the position of and area surrounding your booth. For booths with large surrounds, a peninsula stand is regarded as the great option. A row stand provides privacy and exclusivity, which can be helpful if there are booths adjacent to and behind yours. A corner stand performs well if your booth is on a corner or beside a construction. You can also make use of a double-decker stand if your organizers and also the venue allow. With this, you can mix and match various stand layouts.
In order to establish the function, exhibitions play when compared to other communication resources an organization must take two considerations into account: the intensity of conversation and particular conversations. In an advertising and communications scenario concentration levels are especially low. Nevertheless, they maximize with the use of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for instance on the stand. Extreme focusing on of the senses starts out with the relaying of abstract data and increases with the use of a multimedia experience, e.g. audiovisual dissemination of information, finishing in a come across, during which information is accepted by all the senses.
One of the more efficient ways to outshine your competitors is to make sure that your high visible exhibition stand design is well-lit. You do not want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Except for lighting systems, another way of getting focus to your stand is displaying screens.
Is your brand name discernable in several distances? This is a question you need to ask your stand supplier. Regardless of whether you employ blocks of letters, hanging banners, or displays, ensure everything is impressive. This way, your brand name and tagline can be seen by event-goers even from afar.
For the new competing ages, using progressive design and creativity to help exhibitors present their professional services and prepare exhibition design marketing measures is an intense task. If you can not pay for such cutting-edge customizations, you can center on having more simple structures using wallpaper artworks and renting monitors instead. These elements should prominently display your brand name, logo, taglines and other promotional messages. Having bespoke furniture that matches your brand colors can even help.
Participating in multiple exhibitions (Exhibition stands style and targets)
Trade shows are held in different locations. If you would like attend another trade exhibition in a different location, you have to prepare for the change in layout. With a capable and experienced exhibition stand service, you can handle your exhibition shows. The company will reconfigure your past stand design to suit the area and protocols set by another organizer.
Ask for quotes before you invest. This makes sure that the service costs are within your spending budget.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site help and support, assist across exhibitions, exhibitors brand and exhibition marketing targets.