Exhibition stand design and build

How to make exhibitions design meet your needs


There is so much discussion about promoting goods and services at shows, and that presents both a challenge and an opportunity to businesses. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is enhance and intensify your presence efforts through event marketing.



Engaging in a trade exhibition forms part of the above-mentioned marketing approach. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing companies. To make certain your high noticeable exhibition stand design rises above the rest, you could implement the following suggestions.



Select Layout Wisely

Stand designs are usually categorized into five namely: peninsula, head, corner, walkthrough and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk through stands have two open sides and a couple of walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.


When choosing from the aforementioned layouts, you have to think about the location of and area surrounding your booth. For booths with spacious surroundings, a peninsula stand is regarded as the ideal option. A row stand provides privacy and exclusivity, which can be handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You may also make use of a double-decker stand if your organizers and also the venue allows. With this, you are able to mix and match different stand layouts.



Brighten Up Your Sales space

One of the most efficient ways to outshine your competitors is to make sure that your high visible exhibition stand design is well-lit. You do not would like your exhibition stand to be treated as a shadow or backdrop of other stands, do you? Instead of choosing standard cold lighting, ask your stand provider to use worm lights or modern Led lighting. Except for lighting systems, another way of brightening up your stand is displaying LED screens. These do not only lighten up your stand they can also be a means to feature your video ads, instructional videos, and customer recommendations.



As a way to determine the role, an exhibitions stand design play compared to other communication tools and instruments an organization must take two key elements into account: the concentration of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity levels are specifically low. On the other hand, they increase with the usage of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. audiovisual dissemination of information, culminating in a face-to-face encounter, where information is accepted by all the senses.



Is your company recognizable in several distances? This can be a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name, and tagline can be viewed by event-goers even from afar.



Global brand names
 and international acting businesses have their stands tailor-made to match their unique characteristics and colors. Some resemble their products’ shapes. If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently display your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.



Your attempts should not end at putting up a high visible exhibition stand though. It’s also advisable to designate your people to different parts of the venue. Provide them logo-bearing shirts so event-goers can recognize and associate them to your brand easily.