Successful participation in exhibitions - Exhibition stand design, build, booth contractors
Successful participation in exhibitions
All you do at exhibitions should support your main sales and marketing goal. So, if you don’t know why you’re exhibiting, there’s definitely not to succeed. Discover or decide if your trade show goals are most likely to boost brand awareness, generate sales leads or strengthen key relationships, or something else good advice, even if you are not a first-time trade show exhibitor.
A company needs objectives to set down its medium-term strategic aims as the basis for a concept underpinning its participation in trade fairs as part of the marketing mix and to derive the objectives to be pursued at trade fairs from the marketing goals.
General trade fair objectives.
Researching new markets (locating a market area of interest) Creating successful partnerships Raising sales volume Interactiontargets Assessingthe overall competitiveness Assessing export chances Participating in professional events
Spotting new tendencies Tapping into new markets for product or services
Meeting competing firms Examiningthe overall industry situation
Observe how important knowing your goals are? Now you cancreate your booth to support your sales and marketing goals. Design big personalization structures and images for building awareness, lots of workstations for sales leads and meeting spaces for conditioning reseller, prospect and client interactions. Some exhibitors design booth placesfor all buying spaces in one large exhibit.
Expanding the list of personal contacts
Improvingadvertisingeffect on customers and the general public Increasing the range of customers
Implementing a company design/branding measures
Meeting new groups of customers Expanding brand awareness
Further training for research and purchasers by sharing and exchanging experiences Discussing individual customer desires and client requirements
Cultivating existing business relations
Consistent appearance on the market offering a convincing price-per Successful Participation in exhibitions.
Trade fair objectives:
Distributionobjectives Widening the distribution network Monitoring the levels of trade Seeking sales representatives
Evaluating market reactions to products and services Testing market tendenciesto a newly launched product
Expanding the product or service range presenting product or serviceinnovations Customer-oriented exhibitor targets
The objectives pursued by trade visitors can provide exhibitors with guidelines for their strategic planning. These also influence specific considerations. You couldgenerate these as visitor-oriented exhibitor objectives.
Some of the objectives pursued by trade visitors are:
Obtaining strategies for company products and product range Meeting new business partners, intensify existing contacts
Spotting general trends
Exploring new products and the variety of applications
Comparing price ranges and conditions Looking for certain products and solutions
Attending conferences and special shows
Placing orders, negotiating agreements Making contact withrelated companies Gaininga breakdown of related markets Discoveringthe economic situation and business prospects Learning about the technical functions and nature of certain products and solutions